The Environmental Education Act has been enforced since June 5th,2011. Schools and government agencies are urged to promote environmental education and make it a national wide campaign so that everyone can make water conservation part of their life. According to survey results from the project of Service Quality for Certified Environmental Education Facilities and Venues, the full-time staff at the said facilities are sufficient in their knowledge and expertise but are still inexperienced in terms of marketing and brand-building ability. The Environmental Professionals Training Institute, EPA, Executive Yuan hopes that the brand and values of these facilities can earn recognition nationwide, perhaps even getting international distinction, and encourage interaction between individuals from different countries. They aim to reduce the public’s misconception of environmental education facilities, promote courses providing educational content and entertainment, raise concerns about local environmental issues, and bring awareness to environmental protection efforts. By doing so, we can strengthen the brand image of environmental education facilities and promote activities at themed environmental education facilities. The goal is to improve the popularity of environmental education facilities for the public and reduce the barriers to visiting or learning more about them. In the eyes of the public, we want to showcase the differences of our environmental education facilities, break the restriction of the echo chamber within the environmental education community, and expose these facilities to the people at a larger and more diverse scale.

Environmental Education Center, Brand Promotion, Marketing Campaign, Outdoor Learning